23A - Your Venture's Unfair Advantage

VRIN, valuable , rare, inimitable, non-substitutable

1. My first resource is my background in finance. I had an internship with JP Morgan working with Middle Market companies with all types of credit aspects. I am also in a graduate finance program that gives me exposure to analyzing companies. My unique experience is valuable and somewhat rare. No one can imitate my exact experiences and a substitute would have to be someone else with similar experience.

2. One of my best human capital connections is Thomas who is a supplier at AutoNation. He is in the aftermarket supply industry and would allow me to sell my product around the United States. My unique connection with him is valuable and somewhat rare. While other people know him, I have made connections that what be hard to copy by others and there are few resources that would be as as good as knowing him.

3. One of the best capabilities of the product is the ability to reach old or new cars and help people in hot or cold weather. If I can sell a product that can immediately start helping someone with their daily routines and that people haven't thought of before then that is valuable and rare. I am worried about companies imitating me which is why I would need a patent. The substitute is a hand held sunshade but I believe my product is superior.

4. Speaking of financial capital I know of a variety of people that have invested in businesses and could give me startup money. This includes my immediate family and friends. This is valuable because I would be able to get off the ground and run my business. It is somewhat rare to have family with capital to do this. This seems to be inimitable and substitutable because it is unique to me.

5. One of my social capabilities is to talk to anyone and ask good questions. I have already interviewed complete strangers on this idea who at first did not agree with the idea. However, I was able to communicate with them about the benefits and sway them over. I believe my communication skills are valuable and decently rare. Many people can try to imitate this but there is no substitute for knowing how to communicate properly.

6. Another good human capital resource is Chuck from the BMW dealership. He has worked there for decades and could connect me with upper leadership. If I can pitch this for new and old BMW's that would be a great business. My connection with him is valuable and unique to me.

7. Another capability of my company is the ability to branch into other products including the app or anything that would improve the comfortability of cars. My goal is to help every car become even better. The mission of my company is unique and can be valuable if I work hard.

8. Another good thing about my product is it can be used around the world. I could possible use my social and network to license the product overseas while I focus on domestic markets. My ability to become an international company is valuable and somewhat rare.

9. Another financial resource I have is money in the bank. When an entrepreneur has saved up money in the past this allows for financial flexibility. I would not have to take a salary starting off which would allow the business to grow. This is valuable and I am not sure how rare. This can be substituted by other means but is not the same.

10. Lastly, I would say my love of cars and passion for business would allow me to succeed. I would be happy to work hard for my dream and to well along the way. It is valuable to do work that you love and somewhat rare.